COLETTE BY COLETTE HAYMAN
FRONT ROW REWARDS CAMPAIGN

The Colette by Colette Hayman Rewards Program is a customer program specifically developed for customers to receive exclusive offers, event notifications and rewards. Earning points with every shop, enabling customers to progress through four tiers of benefits with the goal of reaching the ultimate status at Platinum level.

Update of photographic assets were produced to refresh the loyalty program look and feel while aligning to the branding and direction of the program. Deployed across, the CBCH website, eDM content and social media platforms, a clean and elevated aesthetic was established helping showcase product, depth of range and an aspiration world of rewards awaiting customers.

Creative direction
Photoshoot art direction
Design and roll-out of print and digital assets