EVENT CINEMAS
CHRISTMAS CAMPAIGN

Developing a new look and feel for the Christmas campaign across Event Cinemas Australia and New Zealand, Greater Union and Birch Carroll and Coyle Cinemas, involved design and art direction of all print and digital assets. From styling and arranging shoots, through to rolling out all printed assets, phase two of this campaign involved mentoring local cinema locations on driving additional marketing tactics to successfully achieve their local targets. Overall a record national sales result was achieved.

Art direction
Design
Shoot styling
National asset roll-out
Product sourcing
Quoting

CINEBUZZ REWARDS
LOYALTY PROGRAM RE-BRAND

Cinebuzz Rewards is the largest free loyalty club for cinema-goers across Australia and New Zealand Event Cinemas, with more than 2.5 million members. A re-brand helped drive their revised incentive and points scheme to achieve membership growth. Developing campaign assets around the ‘You’re Wanted’ theme, supported the new logo and brand colour palette.

Design
Campaign roll-out
Direct mail
Mirror decals
Pull-up banners
Popcorn Boxes
Drink cups
Posters
Staff lanyards
Flyers
Card + card holders

LINDT X GOLD CLASS CAMPAIGN

With the opportunity to collaborate with premium confectionary brand Lindt, the Gold Class campaign initiative was designed to drive dessert sales through a print activation campaign encouraging cinema patrons with a prized entry upon purchase. While using various printing techniques and finishes, the campaign was promoted nationally across all Gold Class locations.

Art direction
Design
Counter cards
Entry forms
Entry boxes
Flyers
Coasters