COLETTE BY COLETTE HAYMAN
LET IT GLOW CHRISTMAS ‘24 CAMPAIGN

Let it Glow and share a moment of joy this gift giving season with Colette by Colette Hayman! This Christmas we explore the connection between gift giving and capturing the moment. Delivery a campaign that highlights the photographic style using camera flash, evoking the connection between taking a photo and capturing the moment during the festive season.

We seek to convey the essence of embracing and capturing the moment, through a clean, chic, yet bold creative deliverable while still maintaining a sense of fun and joy via the featured talent. With packaging featuring strong geometric elements, vibrant colours and glimmers of glowy shine, layering these graphic elements across print and digital outputs are key to creating a parallel between product, in-store and the digital landscape. 

Campaign creative direction
Photoshoot art direction
Design and roll-out of print and digital assets