THE DAILY EDITED

CHRISTMAS CAMPAIGN
UNWRAP JOY

Conceptualising the creative direction for the TDE Christmas campaign leans into a minimalist execution while highlighting key collection pieces and categories for gifting. Anchored by the iconic colour of Christmas red, the underlying motion of rolling out wrapping paper for the gift giving season, helped established the leading headline of Unwrap Joy.

Campaign concept
Photoshoot art direction
Campaign copy writing
Design and roll-out of print and digital assets