BASE-IC INSTINCT
ALL BASES COVERED

With the launch of an extended shade range across skews in the base category, Base-ic Instinct encourages the exploration to find your perfect shade and build your base wardrobe. With a design execution focusing on a minimalistic aesthetic balanced with the use of nude hues, helped to hero the principle of achieving a natural base complexion.

Design direction
Design
National asset roll-out
Packaging
Digital assets
Posters
Large format
Window decals
Header cards
Press ads
Stockist assets