SHADOW PLAY
NEW EVERYDAY EYE ESSENTIALS

Step out from the shadows and discover the new everyday eye essentials with six smouldering eyeshadow quads.

The primary focus of this campaign was to highlight the introduction of the new suite of eyeshadow quads while showcasing the vast array of shade offering that can be used from day to night.

Photo shoot art direction
Design and roll-out of print and digital assets
Packaging
In-store collateral