GLOW-PHORIA
NEXT DIMENSION RADIANCE

Radiant and youthful, a luminous, lit-from-within glow becomes the ultimate antidote for
post-season skin fatigue, seeing a resurgence of sun-kissed beauty amplified by the glistening glow of pre-dusk light.

The key objective of the campaign was to celebrate the launch of the new Skin Guardian SPF 50+ Dewy Sunscreen and Skin Guardian Pout Protect SPF 50 Lip Balm while also speaking to a collection of core products to achieve a all year round summer glow. Evoking a glowing/summery theme anchored the visuals, while also delivering a sence of aspirational essence for consumers to achieve an array of glowy/summery makeup looks that last throughout the seasons.

Photo shoot art direction
Design asset creation and roll-out across print and digital
Packaging design
In-store print assets
Store window decals