THE DAILY EDITED

CHRISTMAS CAMPAIGN
UNWRAP JOY

Unwrap joy this Christmas, with a unique and personalised gift from TDE. This festive season, TDE invites you to unwrap joy and embrace the spirit of giving in the most sophisticated way possible. Immerse yourself in the world of premium leather bags and accessories, meticulously designed for those with discerning taste. Picture the moment when your loved one unwraps their present, revealing a piece of artistry and craftsmanship. TDE’s collection of leather bags and accessories epitomises elegance, luxury, and timeless style. Each item is a testament to the dedication and attention to detail TDE puts into crafting only the finest pieces.

Conceptualising the creative direction for the TDE Christmas campaign leans into a minimalist execution while highlighting key collection pieces and categories for gifting. Anchored by the iconic colour of Christmas red, the underlying motion of rolling out wrapping paper for the gift giving season, helped established the leading headline of Unwrap Joy.

Campaign concept
Photoshoot art direction
Campaign copy writing
Design and roll-out of print and digital assets