THE DAILY EDITED
FORM & FLUX SUMMER ‘24 CAMPAIGN

TDE’s Summer ‘24 Collection honors core classics through progressive shapes formed by textured Saffiano leather pictured in timeless hues of pure white, rich tan and black. Layering the collection through the interplay of triangles, curves and inspired vintage silhouette with the smooth flow of buttery soft Napa leather, the collection is contrasted by aethereal tones of pearl blue, soft lemon sorbet and indulgent cocoa. The inspired synergy between the process in forming shape and the fluidity objects that sync into our daily rituals, carries Spring ‘24. With the perfect blend of ageless fashion pieces merged with functionality for modern day living, each TDE collection is anchored by the pursuit of individuality. This collection sees personalisation celebrated, through the instantly recognisable craft of hand finished monogramming.

Campaign Creative Direction
Photoshoot art direction
Campaign copy writing
Design and roll-out of print and digital assets